Personal data collected, used, stored and transferred by us may include:
Personal data is collected by us using the following methods:
|
Purpose / Activity |
Type(s) of data |
Lawful basis for processing |
|---|---|---|
|
To initially engage with you via a website, estate agent, new home builder, the home buying app or in person to discuss your requirements, and any on-going communications until you are ready to proceed |
|
Consent |
|
To source products, provide indicative quotes, and process & deliver your application for a mortgage or protection product as part of the advice process |
|
Performance of a contract with you to provide advice services Special Category data - Explicit Consent (Medical information for protection policies) |
|
To comply with FCA rules including record keeping, consumer duty, vulnerable customers, and to meet Anti Money Laundering legislation including identity verification, and notifying you about changes to our terms or privacy policy |
|
To comply with a legal obligation Special Category data – Substantial Public Interest (Statutory & Government Purposes) supported by Vulnerable Customer policy |
|
To create and maintain access to the My Mortgage Account portal account and the Home Owner / Home Buyer apps |
|
Performance of a contract with you |
|
To manage our client relationship with you which will include re-engagement when existing products nears expiry / review protection needs |
|
Necessary for our legitimate interests |
|
To perform customer service and satisfaction surveys for recently completed transactions |
|
Consent |
|
To respond to case enquiries and input to & defend against complaints |
|
Necessary for our legitimate interests Special Category data - Legal Claims & Judicial Acts |
|
To perform an affordability check for a property on behalf of an Estate Agent or New Home Builder |
|
Necessary for our legitimate interests and of the New Home Builder / Estate Agent (to ensure that a property is affordable before the purchase process) |
|
To record appointments to perform checks on the quality of advice our advisers provide to clients |
|
Consent Special Category data - Explicit Consent |
|
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
|
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
|
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of any targeted advertising |
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Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
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To use cookies, data analytics and other systems to improve our website, products/services, marketing, customer relationships and experiences |
|
Consent/Explicit Consent |
|
To generate reports on business activity for the purposes of performance and capacity planning |
|
Necessary for our legitimate interests (to our administer & protect our business, capacity planning and marketing strategy) |
|
To perform internal audits of our activity by third party auditors across the organisation |
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To comply with a legal obligation |
|
To use systems including AI and automated decision making to support our services and assist with document validation, affordability and product sourcing |
|
Performance of a contract with you to provide advice services |
We only use your personal data for the purposes stated above, unless we reasonably consider that we need to use it for another reason and it is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.
We keep our Privacy Notice under regular review. This Privacy Notice was last updated on 7th January 2026. Historic versions can be obtained by contacting us.
We use AI and automated decision-making systems to assist the adviser to assess your affordability and source suitable products as part of the contract to provide advice. Any results obtained from these automated decision making systems are subject to review by the adviser, i.e. product sourcing is not solely reliant on the automated decisions. This processing is performed under UK GDPR Article 22(2)(a). We also use AI for identity verification to meet our legal requirement in terms of anti money laundering. This processing is performed under UK GDPR Article 22(2)(b). We use AI to assess and support our Complaints Team when investigating and responding to complaints.
You will also have the choice to opt-in to receiving other related marketing information and related products and services. You can opt-out of receiving these types of communications at any time by contacting your adviser, by emailing data.protection@mab.org.uk or by clicking on the relevant link in email communications you receive from us. However please note that your personal information will not be passed to any third-party organisation for marketing purposes.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to only those Mortgage Advice Bureau staff, appointed representatives, advisers, business partners and suppliers who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required.
When using our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Some external suppliers are based overseas so their processing of your personal data will involve a transfer of data outside of the UK. In such cases data is transferred under conditions to provide protection to personal data equivalent to UK Data Protection standards. This includes the use of standard contractual clauses in contracts with suppliers in order to provide the same level of protection for personal data as it has in the UK.
|
Type of recipient |
Reason |
|---|---|
|
Within the Mortgage Advice Bureau network |
Depending on your requirements, it may be necessary to share your personal data with our network and with specialist product providers in order for suitably qualified advisers to source relevant products and services or to re-engage with existing clients, and to obtain input from specialist trainers within our network to improve advice quality. |
|
Lenders and protection product suppliers |
To source and submit applications in order to conclude the contract for the mortgage / protection application and the ongoing servicing of these contracts, and to support quality checks and ensure full disclosure of information to lenders and protection providers. |
|
Financial Institutions |
To source your bank account information via Open Banking with your consent. |
|
External suppliers |
Specialist IT system providers to deliver our service to you (including sourcing of products, providing continuing advice, sharing of documentation, payment processing, informing you about relevant products and services, service & advice quality checking and improvements, and to request feedback on customer service standards). We may also share your personal data with non-affiliated companies who perform support services on our behalf including those that provide professional, legal or accounting advice to us. |
|
Housing Associations / Registered Providers |
If applicable, to confirm your identity / proof of deposit to the Housing Association / Registered Provider with whom you are interacting, to provide updates on the progress of your application, and to provide a copy of the mortgage offer to support your application. |
|
Solicitors / Conveyancers |
To update the firm of solicitors / conveyancers with whom you are interacting about the progress of your application and confirm your identity / proof of deposit. |
|
Estate agents / new home builders |
To update the firm of mortgage / protection advisers, estate agents and home builders with whom you are interacting about the results of affordability checks and progress of your application. |
|
ID verification & Licensed Credit Agencies |
For the purposes of confirming your identity to comply with Anti Money Laundering requirements (GB Group data processing information can be found at https://www.gbgplc.com/en/legal-and-regulatory/products-services-privacy-policy/); and to perform a credit assessment to assess your eligibility; to obtain a Lenders Decision In Principle; and as part of a full application. |
|
Licensed Credit Agencies |
As part of assessing your eligibility for a mortgage, data may be shared for the purposes of a credit risk assessment, detecting fraud, and preventing money laundering. |
| Regulators |
In order to fulfil our legal obligations as a regulated profession, for example with the Financial Conduct Authority, to verify your identity and comply with Anti Money Laundering legislation, and otherwise co-operate with law enforcement, legal proceedings or regulatory authorities. |
| Others |
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice. |
These companies are required to ensure appropriate security measures are in place and maintain the confidentiality of your personal data, and to use your personal data and in accordance with our instructions.
|
Purpose of processing |
Retention |
|---|---|
|
Successful mortgage / protection applications |
For the full mortgage or protection policy term (or for Lifetime mortgages, the duration of the mortgage) plus a further 6 years, or for a period of 30 years for historical cases if the original term is not recorded |
|
Withdrawn, stalled, incomplete and failed mortgage / protection applications |
2 years from the date the latest application was started, or 6 years from the application submitted date if application was submitted and subsequently rejected or from creation date if advice has been provided but not pursued |
|
My Mortgage Account portal accounts |
2 years from date of last login if not proceeded to full application |
|
Affordability checks |
2 years from Decision In Principle if affordability check does not proceed to a full mortgage application |
|
Enquiry data obtained from third parties that do not result in an application |
2 years from the date the lead was received from the Introducer |
|
Mortgage Advice Bureau App data |
7 years from date of last login |
|
Video recordings of appointments used for quality checking of advice |
Up to 1 month after the appointment date |
After these retention periods if there is no other on-going client relationship your personal data will either be securely deleted or anonymised so that it can be used for statistical purposes but without any method of identifying you individually.
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There may be a fee for mortgage advice. The fee is up to 1% but a typical fee is £448.
We’ll guide you through each step of the moving process, find the right mortgage deal for you and liaise with the solicitors and estate agents.