Expert Mortgage Advice

Privacy Policy

Personal data collected, used, stored and transferred by us may include:

Identity Data including forenames, last name, maiden name, date of birth, gender, marital status, and username or similar identifier
Contact Data including home address, email address and telephone numbers
Financial Data including banks statements, payment card details, savings, debts such as loans and credit cards, income & expenditure, employer & pension benefits, and other assets
Special Category Data specifically medical history
Transaction Data including payments made for products and services you have purchased from us
Technical Data including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices used to access the Mortgage Advice Bureau website
Profile and Usage Data including purchases made by you, feedback and survey responses, and how you use our website, products and services
Marketing and Communications Data including your preferences in receiving marketing from us and our business partners and your communication preferences

Personal data is collected by us using the following methods:

Direct interactions with an adviser in person, by post, phone (including call recordings and voicemail), email, videoconferencing or otherwise when sourcing and applying for mortgage or protection products, processing Identity, Contact and Financial categories of personal data.
Automated technologies or technical interactions with our website, via the customer portal, by using the web enquiry form or the Find A Mortgage function, processing Identity, Contact, Financial and Technical categories of personal data.
Third parties or publicly available sources (processing Identity, Contact and Financial categories of personal data) such as:
- Estate agents with whom you may be interacting, but only with your consent;
- New home builders, as a legitimate interest of the builder in order to assess affordability for the property;
- Enquiries you may perform on third-party mortgage sourcing websites.
- Your financial information from your bank available via credit bureau providers and Open Banking with your consent

Purpose / Activity	Type(s) of data	Lawful basis for processing
To initially engage with you via a website, estate agent, new home builder, the home buying app or in person to discuss your requirements, and any on-going communications until you are ready to proceed	Identity Contact	Consent
To source products, provide indicative quotes, and process & deliver your application for a mortgage or protection product as part of the advice process	Identity Contact Financial Transaction Marketing and comms Special Category	Performance of a contract with you to provide advice services Special Category data - Explicit Consent (Medical information for protection policies)
To comply with FCA rules including record keeping, consumer duty, vulnerable customers, and to meet Anti Money Laundering legislation including identity verification, and notifying you about changes to our terms or privacy policy	Identity Contact Financial Transaction Special Category	To comply with a legal obligation Special Category data – Substantial Public Interest (Statutory & Government Purposes) supported by Vulnerable Customer policy
To create and maintain access to the My Mortgage Account portal account and the Home Owner / Home Buyer apps	Identity Contact Profile & Usage Marketing & Comms	Performance of a contract with you
To manage our client relationship with you which will include re-engagement when existing products nears expiry / review protection needs	Identity Contact Profile & Usage Marketing & Comms	Necessary for our legitimate interests (as joint data controller with Mortgage Advice Bureau, to re-engage with you to review your existing mortgage / protection needs and maintain & improve customer service standards)
To perform customer service and satisfaction surveys for recently completed transactions	Identity Contact	Consent
To respond to case enquiries and input to & defend against complaints	Identity Contact Profile & Usage Transaction Marketing & Comms Special Category	Necessary for our legitimate interests (to ensure that complaints can be responded to accurately) Special Category data - Legal Claims & Judicial Acts
To perform an affordability check for a property on behalf of an Estate Agent or New Home Builder	Identity Contact Financial	Necessary for our legitimate interests and of the New Home Builder / Estate Agent (to ensure that a property is affordable before the purchase process)
To record appointments to perform checks on the quality of advice our advisers provide to clients	Identity Contact Special Category	Consent Special Category data - Explicit Consent
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Identity Contact Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of any targeted advertising	Identity Contact Profile and usage Technical	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use cookies, data analytics and other systems to improve our website, products/services, marketing, customer relationships and experiences	Identity Technical Profile and usage	Consent/Explicit Consent
To generate reports on business activity for the purposes of performance and capacity planning	Identity Contact Financial Transaction	Necessary for our legitimate interests (to our administer & protect our business, capacity planning and marketing strategy)
To perform internal audits of our activity by third party auditors across the organisation	Identity Contact Financial	To comply with a legal obligation
To use systems including AI and automated decision making to support our services and assist with document validation, affordability and product sourcing	Identity Contact Financial	Performance of a contract with you to provide advice services

We only use your personal data for the purposes stated above, unless we reasonably consider that we need to use it for another reason and it is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

We keep our Privacy Notice under regular review. This Privacy Notice was last updated on 7th January 2026. Historic versions can be obtained by contacting us.

We use AI and automated decision-making systems to assist the adviser to assess your affordability and source suitable products as part of the contract to provide advice. Any results obtained from these automated decision making systems are subject to review by the adviser, i.e. product sourcing is not solely reliant on the automated decisions. This processing is performed under UK GDPR Article 22(2)(a). We also use AI for identity verification to meet our legal requirement in terms of anti money laundering. This processing is performed under UK GDPR Article 22(2)(b). We use AI to assess and support our Complaints Team when investigating and responding to complaints.

You will also have the choice to opt-in to receiving other related marketing information and related products and services. You can opt-out of receiving these types of communications at any time by contacting your adviser, by emailing data.protection@mab.org.uk or by clicking on the relevant link in email communications you receive from us. However please note that your personal information will not be passed to any third-party organisation for marketing purposes.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to only those Mortgage Advice Bureau staff, appointed representatives, advisers, business partners and suppliers who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required.

When using our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Some external suppliers are based overseas so their processing of your personal data will involve a transfer of data outside of the UK. In such cases data is transferred under conditions to provide protection to personal data equivalent to UK Data Protection standards. This includes the use of standard contractual clauses in contracts with suppliers in order to provide the same level of protection for personal data as it has in the UK.

Type of recipient	Reason
Within the Mortgage Advice Bureau network	Depending on your requirements, it may be necessary to share your personal data with our network and with specialist product providers in order for suitably qualified advisers to source relevant products and services or to re-engage with existing clients, and to obtain input from specialist trainers within our network to improve advice quality.
Lenders and protection product suppliers	To source and submit applications in order to conclude the contract for the mortgage / protection application and the ongoing servicing of these contracts, and to support quality checks and ensure full disclosure of information to lenders and protection providers.
Financial Institutions	To source your bank account information via Open Banking with your consent.
External suppliers	Specialist IT system providers to deliver our service to you (including sourcing of products, providing continuing advice, sharing of documentation, payment processing, informing you about relevant products and services, service & advice quality checking and improvements, and to request feedback on customer service standards). We may also share your personal data with non-affiliated companies who perform support services on our behalf including those that provide professional, legal or accounting advice to us.
Housing Associations / Registered Providers	If applicable, to confirm your identity / proof of deposit to the Housing Association / Registered Provider with whom you are interacting, to provide updates on the progress of your application, and to provide a copy of the mortgage offer to support your application.
Solicitors / Conveyancers	To update the firm of solicitors / conveyancers with whom you are interacting about the progress of your application and confirm your identity / proof of deposit.
Estate agents / new home builders	To update the firm of mortgage / protection advisers, estate agents and home builders with whom you are interacting about the results of affordability checks and progress of your application.
ID verification & Licensed Credit Agencies	For the purposes of confirming your identity to comply with Anti Money Laundering requirements (GB Group data processing information can be found at https://www.gbgplc.com/en/legal-and-regulatory/products-services-privacy-policy/); and to perform a credit assessment to assess your eligibility; to obtain a Lenders Decision In Principle; and as part of a full application.
Licensed Credit Agencies	As part of assessing your eligibility for a mortgage, data may be shared for the purposes of a credit risk assessment, detecting fraud, and preventing money laundering.
Regulators	In order to fulfil our legal obligations as a regulated profession, for example with the Financial Conduct Authority, to verify your identity and comply with Anti Money Laundering legislation, and otherwise co-operate with law enforcement, legal proceedings or regulatory authorities.
Others	Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

These companies are required to ensure appropriate security measures are in place and maintain the confidentiality of your personal data, and to use your personal data and in accordance with our instructions.

Purpose of processing	Retention
Successful mortgage / protection applications	For the full mortgage or protection policy term (or for Lifetime mortgages, the duration of the mortgage) plus a further 6 years, or for a period of 30 years for historical cases if the original term is not recorded
Withdrawn, stalled, incomplete and failed mortgage / protection applications	2 years from the date the latest application was started, or 6 years from the application submitted date if application was submitted and subsequently rejected or from creation date if advice has been provided but not pursued
My Mortgage Account portal accounts	2 years from date of last login if not proceeded to full application
Affordability checks	2 years from Decision In Principle if affordability check does not proceed to a full mortgage application
Enquiry data obtained from third parties that do not result in an application	2 years from the date the lead was received from the Introducer
Mortgage Advice Bureau App data	7 years from date of last login
Video recordings of appointments used for quality checking of advice	Up to 1 month after the appointment date

After these retention periods if there is no other on-going client relationship your personal data will either be securely deleted or anonymised so that it can be used for statistical purposes but without any method of identifying you individually.

Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. You can do this by using the Data Request form.
Request correction of the personal data. This enables you to have any incomplete or inaccurate data corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete personal data where there is no good reason for us continuing to process it. You can do this by using the Data Request form. You can also ask us to delete your personal data where you have successfully objected to the processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to delete the data for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Customer Reviews

Don’t just take our word for it:Read All Reviews

We had an excellent experience working with Mortgage Advice Bureau. From start to finish, Ben Simmons our mortgage adviser was highly professional, knowledgeable, and extremely supportive. He took the time to clearly explain every step of the process, answered all our questions promptly, and ensured we felt confident and well-informed throughout. I highly recommend Ben , he is honestly the best mortgage adviser you could ask for. He’s incredibly friendly, easy to talk to, and really takes the time to understand you, even when you’re not quite sure what questions to ask. He explains everything clearly and always finds the best options available for your situation. Ben makes the whole process feel simple and stress-free, and you can tell he genuinely cares about getting the best outcome for you. I couldn’t recommend him enough! Thank you so much Ben !!!

Loredana Habian

a week ago

Lauren Mellor has been a fantastic support to my partner and I in navigating obtaining our first mortgage and insurance protections. She is approachable and easy to talk to, none of our questions felt silly! Having Lauren on hand before we had our offer accepted was amazing too, she was an incredible support in helping us figure out what we could borrow and what repayments worked for us. I could not recommend her highly enough :) Thanks Lauren.

Rosie Allen

a month ago

I have to say that Daniel Bayliss from Mortgage Advice Bureau is a great Mortgage Advisor, he is very professional, knows his work well. Daniel put so much hard work into helping me getting my mortgage offer, my case wasn't easy, it came to a time when I though it was not going to be possible to get that mortgage offer but Daniel made it happen.Thank you to your focus and determination in going the extra mile and managing all of the complexities of this process, we met our goals which was getting the mortgage offer, and thank you for always maintain a positive attitude. I honestly recommend the Mortgage Advice Bureau services.

Youlene Paulo

I can’t thank Daniel Bayliss enough for all the help and support throughout my mortgage process. From the very beginning, he was professional, knowledgeable, and always available to answer my questions. He made what could have been a stressful experience feel smooth and straightforward. Thanks to his hard work and guidance, I’m now living in my dream home! He really went above and beyond to find the best deal and made sure everything was handled quickly and efficiently. I’d highly recommend Daniel Bayliss to anyone looking for a trustworthy and dedicated mortgage advisor.

bilal ahmad

3 months ago

Used MAB services as my partner used them in past and was very happy with them. Our advisor, Lauren Mellor had been helpful and supportive from the very beginning, explaining all our questions and directing us the right way. She has been the most helpful, professional, answering phones and emails promptly. Very happy with services and would highly recommend! Definitely will use in the future!

TheSlimiky

2 months ago